adidas has announced a multi-year partnership deal with Mercedes-AMG PETRONAS F1 Team, launching a range of apparel, footwear and accessories.
Toto Wolff, CEO and Team Principal of the F1 team, commented 'Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships'.